t is by mixing ingredients in her kitchen that Merle Norman creates 3 Steps to Beauty: Cleansing Cream™, Miracol® and Powder Base Foundation™ — the pillars of what will ultimately become a beauty empire.
NOW: Her name has become a brand and the legendary 3 Steps live on through evolved formulas and more targeted options.
The first Merle Norman Cosmetics Studio opens in 1931 – Santa Monica, CA. In 1932, Merle’s nephew J.B. Nethercutt becomes the first employee. By 1934, there are 94 franchises flourishing in America. In an era of limited work options for women, Merle Norman offers an unheard-of opportunity to become an entrepreneur.
NOW: Customers shop online and at Merle Norman Studios (primarily female-owned!) across the U.S. & Canada.
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